Making the right type of headlines.

We made a free-to-read newspaper an easier-to-read newspaper.

In 2022, a new software took off and spread around the internet like wildfire. Bionic Reading is a program that uses a combination of specific bolded and unbolded characters to facilitate easier reading. 

On World Literacy Day 2023, we worked with Dublin Gazette to print an entire edition of their newspaper in Bionic Reading enabled text, to help the 1-in-6 Irish adults who fall below a level one on a five-level literacy scale. A print innovation that had a lasting impact.