Redbreast whiskey have a successful, ongoing conservation partnership with Bird Life International. Unfortunately, birds just aren't as cute as pandas or exotic as tigers, so getting people to care about their plight can be challenging.

So, together with music sensation Cian Ducrot, we provided a wake up call to commuters, reminding them just what we'll all miss out on if bird song falls silent.  Within 24 hours, 4.9 million people got the message loud and clear.