Kahlúa is a cocktail staple, but there's a misconception cocktails are time-consuming and difficult to make. Our global social campaign suggested the opposite was true. In a branded yellow world, we used in-camera puppetry, and Mexican-themed music to prove Kahlúa is a deliciously easy ' playful treat'.

Rolled out in the UK, Canada, China, and Korea, our campaign achieved record figures for engagement and distinctiveness. We celebrated with one too many espresso martinis.