In a rapidly growing field, Fierce Mild was designed to offer an NA beer where character comes first. So we designed a brand identity that did the exact same.

When we were got the brief to create a brand identity for Fierce Mild, we knew we also needed to create a character. After one too many non-alcoholic beers we landed on this guy. Tonally, we went on the front foot too, adding humour, buzz and fun to a category that felt like our competitors' taste— bland.