Shoppers consider a maximum of three insurers at renewal time, so being top of mind is incredibly important. In what effectively became a search campaign, we turned a boring brand truth into an irresistible question… “What does FBD stand for?”

Our creative embraced the wild and farcical and since launching in January 2023, the work has consistently driven effectiveness for FBD, meeting quote targets, and surpassing year-on-year performance.

RADIO • TELEVISION • VOD