Before 2017, men who had sex with men were banned from donating blood in Ireland. The law changed to a one year ban after having sex, hardly a step forward. What's worse, the vast majority of the public don't know this law has changed. A fair few don't even know the law exists in the first place.
For No Discrimination Day, a full page ad brought awareness to the issue, in order to raise awareness of Ireland's outdated and discriminatory blood ban for men who have sex with men.
The Pride Flag is an iconic symbol of strength, unity and respect. A symbol of togetherness for the LGBT community and indeed for an accepting and supportive wider community. On No Discrimination Day, we showed Ireland the Pride Flag our laws have created: one where the red (symbolising the blood of our MSM citizens) has been drained out.
The idea led to us receiving donated space by Gazette newspapers to ensure a broader audience could see the piece. Along with an engaged audience across social, we were happy to partner to create a brave symbol for an even braver client fighting a good fight.