METHOD AND MADNESS
REINVENTING WHISKEY FOR IRISH DISTILLERS WITH THEIR FIRST WHISKEY LAUNCH IN 30 YEARS
Irish Distillers’ reputation for innovation was being overshadowed by the endless stream of new whiskey start-ups. To tackle this, we worked with IDL on the brand strategy and identity for a brand new whiskey. A name, a brand, and a launch campaign that captures the mixing of new ideas with proven techniques. The Single Pot Still has already sold out, trade plaudits keep coming in, and the brand has captured awards for both the bottle and the liquid. Best part - we're only getting started.