We helped launch 123.ie’s younger driver product, an app that tracks the performance of young drivers to help them save on their car insurance. Simply put: the better you drive, the more you save. To support the launch of 123GO (the product name we created), we built a nationwide integrated campaign that included TV, VOD, radio, social and digital.
Our campaign explored the trials and tribulations of Ronan’s mum as she tries to navigate the complex world of her son’s new app, stumbling into some discoveries about his relationship, and the word “woke” along the way. 123GO has been an incredible success for 123.ie, outperforming targets by 120%.