LIFE AT THE PUBLIC HOUSE
Futurists predict that Artificial Intelligence bots will be replacing our jobs in the next 5-6 years, so we figured we might as well create the best work environment possible while we run out the clock and accept our eventual fate fighting it out as Youtube cosmetics tutorial celebrities. Here's how we're doing it.
Hundred Dollar Ballerz Club
Fridays are already pretty great, but they're even better when you slap down a weekly drink tab to get the weekend started. Our only request? Nobody's allowed to play that Rebecca Black "Friday" song in celebration.
4 Castle Street
Our office is one of the remaining examples of a Dublin Merchant shop house, with the earliest recorded tenant being a linen draper, followed by haberdashers, chemists, silverware wholesalers and others. Most recently, T.H. Barnwell, a beloved Dublin bootmaker, plied his trade. Commerce lives in the bricks here, and we're still not 100% sure our office is ghost-free.
Every agency has parties. Ours don't have mandatory dress codes, or over-the-top themes, or professional videographers creating a sizzle reel of how fun and hip we are. We just like to get off the grid, drop the coworker formalities and get loose. There's usually Jameson involved, and late night singalongs.
The Local House
We love Dublin and want to be a part of the place we are so proud of. That's why we set up The Local House. We help new businesses and deserving charities who might not be able to afford the big agency fees. In return for ads, we've had wisdom teeth taken out, cameras repaired, a lifetime supplies of fro-yo, haircuts and other goodies. We're a smaller agency, it's only right to look out for the little guy sometimes.
Summertime and the leaving is easy.
We all know summer is fleeting at best in Ireland. We also know that hard work should be rewarded. So we give our team flex hours in the summer, and the chance to check out early on Fridays. Those frosty pints aren’t going to drink themselves, after all.
OUR AGENCY WORK
ALL BIO MYSELF
For Valentine’s Day we wanted to use our skills as an ad agency to help single people of the internet find love. Essentially, your online dating bio is like a mini advertising pitch, and sadly, a huge number of people crash and burn within the first 100 characters. Pitching is part and parcel of what we do, so we created All Bio Myself, a pop-up creative agency dedicated solely to providing succinct and witty online dating bios. The idea is simple. We have set up a website called allbiomyself.com. People fill out a quick questionnaire to let us know a bit about themselves and we’ll send a swanky new bio in return. Love is a mystery, so we’re offering no guarantees of love, but we feel confident your prospective partners will go from 0 to swoon in less than 500 characters.
GO HOME IRISH
Ireland has lost countless talented marketing minds to other countries. But we think we’ve created an agency that is worth sticking around for. So we sent our recruitment message across the Atlantic to Canada, telling Irish advertising escapees that it’s time to come home. A $500 spend gained international press coverage, over 100 CVs, a load, two new hires, and a few angry oldtimers who didn’t see the payoff on our website.
FAILED PITCH EMPORIUM
Losing a pitch is a reality of the business for ad agencies. But just because the pitch creative has been rejected doesn’t mean it isn’t good or doesn’t hold value to someone else. We wondered: Can we give our pitch creative a second life, and earn a little notoriety along the way? We threw three failed pitches on eBay, raising money for charity, and a huge amount of exposure for our agency.
Karaoke is already scary. Add Halloween to the mix, and it becomes terrifying. But if you can crash and burn on stage in front of your coworkers, it makes the presentations way less daunting. Scaryoke is our annual jam. Clients come along. We should have regrets, but it’s actually quite the opposite.
Agency/client relationships can best be described as "it's complicated." We created a series of Valentines between agency and clients to help cut through the tension and bring back that spark that may have been missing. The statements of affection and dysfunction got picked up by Adweek, finding an international audience.