JAMESON

JAMESON ST. PATRICK'S DAY

As global lead agency for Jameson’s St. Patrick’s Day campaign we wanted to leverage the brand’s Irish roots in an authentic way.  We went against the ‘Paddywhackery’ of the St. Patrick’s Day ‘greening’ bandwagon and shared a deeper message about the meaning of the day for Jameson and our discerning drinkers.  With 9m views the content-driven campaign helped Jameson communicate their heritage in an authentic way.