GOODFELLA'S

GIVING GOODFELLA'S AN EXTRA SLICE OF THE UK AND IRISH FROZEN PIZZA CATEGORY

The frozen pizza category was in decline, and the brand hadn’t communicated in years.  Our strategic approach identified that families are finding it harder and harder to get together - so we made Goodfella’s Pizza the catalyst to bring people together.  The TV-led campaign resulted in double digit sales growth for Goodfella’s in a declining category.