For a lot of tourists, St. Paddy’s Day is, unfortunately, a day for fake beards, plastic hats and well, Temple Bar. Epic wanted to show them that there’s more to us than stereotypes. So we threw down the gauntlet to visitors to the city: bring your plastic paraphernalia into EPIC and exchange it for a free ticket to discover the real story of Ireland's impact on the world. It led to coverage in the likes of The Irish Times, but most importantly, hundreds traded in tat for tales of the many ways the Irish changed the world.