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123.ie

UNCOMPLICATING INSURANCE WITH 123.IE

The landscape of Irish insurance ads play up reliability and protection, usually portrayed by calming metaphors and soothing voice overs. But 123.ie was offering something more - a simplified, streamlined, more human approach to insurance. And a refreshing approach required a differentiating campaign to match. Enter our new “Simple is Smarter” creative platform, with a whimsical look at insurance related stress, and simple outdoor messages to show how we’re making insurance less insurance-y.